It’s been over a year since we introduced Loom AI as an add-on, and with your feedback and enthusiasm, it’s evolved into features that make video recording, editing, and viewing even better.
That’s why we’re re-introducing Loom AI — plus some all-new features — as part of a core Loom package tier. And there’s even more coming soon.
Both the numbers and your voices speak for themselves. Loom AI gives the very best experience of video communication:
Thousands of customers have revolutionized how they communicate at work, recording 47M video messages enhanced by Loom AI.
Customers have called this tool a “game-changer for their workflow”, “instantly a top 10 AI feature”, so good it “feels like cheat code” and an AI tool that’s “actually useful”.
Introducing the Business + AI Plan:
The Business + AI plan combines the magic of AI with intuitive editing tools to help you confidently communicate. Whether you're creating training materials, sharing feedback, or connecting with customers, these tools ensure your message comes across clearly and professionally every time.
What’s Included:
Instantly-enhanced videos with AI:
“Documentation is necessary, but also incredibly time-consuming/mind-numbing. Sometimes just getting started is more than half the battle. Loom's AI features are seriously fantastic. They don't just get me started. It gets me most of the way there.”
Since launching our AI features, we've been on a mission to make every video message feel magically produced. Our journey began with a simple question: How can we help people communicate faster and more effectively with less effort? The answer led us to develop AI tools that don't just clean up your videos — they transform them. Here’s what our Loom AI suite does to date:
Helps you communicate clearly by removing filler words and silences
Generates engaging titles and descriptions that capture your message perfectly
Auto-generates comprehensive documents from your video transcripts, flipping the script on traditional workflows
Bridges language barriers by supporting audio in 50+ languages, making global communication seamless
Smart Editing: Perfect Your Message in Minutes
Remember the days of recording the same video multiple times to get it right? Those days are over. Our new editor puts professional-grade tools at your fingertips, making creating polished, engaging content easier than ever.
Here's how our new editor makes every take your best take:
Edit with precision using our 50x zoom waveform view — perfect for smoothing out tiny bits of video
Rearrange clips with drag-and-drop simplicity, helping you structure your message for maximum impact
Choose between transcript or waveform editing — whatever works best for your editing style
Perfect your pacing and timing with our intuitive trimming tools
The result? Videos that look and sound professional are created in a fraction of the time it used to take.
But don't take it from us. Our customers have loved this tool from day one:
"Editing video by transcript is MIND-BLOWINGLY easy! I love being able to visually see pauses or unnecessary words in the transcript, and editing them out couldn't be easier.”
Coming Soon: The Future of Video Communication
We're just getting started. Our team is hard at work developing the next generation of video communication tools. Here's a peek at what's next:
Loom AI:
Multi-format viewing: watch the video or read a written doc generated from the video — your choice. Perfect for teammates who prefer different learning styles.
Enhanced documentation: screenshots extracted from your video and code snippets that make technical docs and how-to guides crystal clear.
Confluence connection: send the docs generated from your video straight to Confluence for even faster knowledge sharing.
Video Editing:
Rich media overlays: Add images, text, and borders for more engaging content that captures and keeps attention.
Variables (now in beta): Personalize videos at scale with dynamic content — perfect for sales and customer success teams. (Variables is now in beta with the ability to personalize the video title and single audio clips – but the team is hard at work expanding this tool!)
Ready to transform your video communication?
All new customers get to try the very best of Loom for 14 days upon sign-up.
The Business + AI plan isn't just an upgrade — it's a complete toolkit for creating videos that get noticed, shared, and acted upon. In a world where effective communication can make or break business relationships, having these tools at your disposal isn't just nice to have — it's essential.
And with our ambitious roadmap of AI-powered features on the horizon, your videos will keep getting better. We're committed to staying at the forefront of video communication technology, ensuring you always have the tools to communicate your best.