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9 min⚡️11 min8 min 46 sec7 min 19 sec5 min 51 sec5 min 9 sec4 min 23 sec3 min 30 sec
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9 min⚡️11 min8 min 46 sec7 min 19 sec5 min 51 sec5 min 9 sec4 min 23 sec3 min 30 sec
Using the Bid Adjustment Calculator 📈
Garret Cragun・
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2 Comments
cory mundt
Nov 18, 2024
are you running this bid adjustment on campaign level or can you alos run this on ad group level?
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cory mundt
Nov 18, 2024
are you running this bid adjustment on campaign level or can you alos run this on ad group level?
Garret Cragun
Nov 18, 2024
We run it at the campaign level to preserve the bid ratios between ad groups. We set the bids per ad group based on the quality of leads generated by those ad groups. So when we adjust bids, we change all ad group bids by the same percentage to preserve that.
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