Winning the Job Hunt: Techniques for Getting Hired, Faster

Hey everyone, my name is Brittany Senensky and I'm a customer success leader in the technology industry. Today I wanna talk to you about two things you can do that will really help your chances when you are applying for a new job.

Unfortunately, layoffs are rampant in our industry right now. Pretty much all of us know a friend or a former colleague or a loved one who has been impacted by a recent round of layoffs at their organization, and they're currently in that really not fun stage of having to apply for jobs and wait to

hear back. Here are two things you can do that are really gonna help your chances. Okay, tip number one, and this one is huge.

I promise once you hear about this, you are never gonna apply for jobs the same way again, and you're gonna wanna share the secret with every other job searcher that you know you need to take the time to customize your resume uniquely for every single job that you apply for.

If you are currently blitzing down a list and just sending the same resume over and over again to multiple or multiple organizations, there's a really good chance, even if you are the best and most qualified candidate for that position, your resume is not even going to be seen.

And I'm gonna tell you why. Previously in my career, I worked for a recruitment management software, also known as an rms.

And a lot of the organizations you are applying for are likely using an rms, especially if they are in the technology space or a medium or large size organization.

They are getting hundreds or thousands of applications and all of these resumes and applications go into their RMS tool. Then what happens is a recruiter comes in and they conduct a search using what is called a bullion search string, and this is essentially a keyword search.

They type out a string of my resume that I'm looking for, needs to have all of these different keywords. They use the and or symbols to indicate exactly what they're looking for, and the resumes that have those keywords pop up to the top of the list.

So what you wanna do is read through a job posting very carefully. I even recommend printing it out, grabbing a highlighter and highlighting the keywords on the job posting.

And you wanna make sure you copy as many of those keywords as possible into your resume. Have a base resume that has all your good stuff on it, come into each job posting.

Hopefully you are qualified for this job, so it is appropriate for you to copy and paste as many keywords over as possible.

I'm not suggesting to lie on your resume and say you've done things that you haven't, but you might not have thought of wording them in quite the way that is in the resume.

Do not use a thesaurus for fear of copying and pasting. You need to use the keywords that are in this job posting.

So let's just do a quick little scan through here of some things that we want might wanna copy. So let's say I'm an account executive, I'm applying for an account executive position.

What are some keyword that would be really important for me to copy over? Let's look. Prioritizing,

Targeting, strategy, territory, pre-sales, strategic alignment, enterprise value propositions, prospect pipeline, forecast data, copy and paste those into your resume and you can use them multiple times.

In fact, that will oftentimes boost your resume in the search results. If your resume, for example, says prospect four times and somebody else's says prospect one time.

And that is one of the main things that the recruiter is interested in finding, is somebody who's really good at prospecting, yours is gonna pop to the top of the list.

Hope that is a helpful tip for you. We're now gonna move on and talk about tip number two. What have I told you?

There was a really easy way to get yourself and your work in front of the hiring manager before even landing the first interview, and you can do that by recording a loom.

If you haven't met Loom before you just watched your first Loom, I am using that tool to record this presentation today.

Loom is an async video communication tool and by simply clicking record on your computer, you are gonna be able to record anything going on in your screen and you're gonna have this nice Campbell with your face.

I hope you are learning as you're watching this presentation, that by having your face attached to the message that you are delivering, you are really going to be able to express yourself.

Your hiring manager is gonna be able to see your personality and who you are, and you can show your work on your screen as well.

Most of us know without even looking at statistics, that video is the number one most engaging online content type. So stand out next time you apply to a job instead of sending a boring old text cover letter.

Are we still supposed to do those anyways? Why don't you record a loom about yourself, talk about who you are, what you do, what you're passionate about, and what you might bring to their team.

Attach that along with your resume, and I promise it's gonna help you stand out.