Quick Intro to Burrow

Hey, it's Austin. So founder of Bur here, and also a web development agency owner as well for the past 13 years.

Worked for an agency before that, before going out on my own. And just wanted to give you a quick overview of why I built this, and then just kind of show you some of the features that are currently working and then what's to come and just wanted to offer a year end special to some early

customers that kind of help out with just kind of the direction of this tool and so forth. And so one of the biggest reasons I really built this tool was just to add more transparency with my clients.

And then I realized the existing tools out there, a lot of the data is siloed. So like, you know, if you would go to your GitHub account and look at all your projects, you can kind of see what's going on with all those, but not necessarily.

And same thing with website form submissions to clients. You almost have to log into each one of their sites to get that.

And there was not a tool out there that kind of bubbled up all this information back up to like an agency perspective.

And that's kind of one of the neat side effects with building this tool. So that's kind of the, the gist of it.

And the whole idea is to kind of automate these things and then be able to send those client reports. And basically the pricing model is like $10 per campaign, which the campaign would be a report to a client that they would then be able to, you know, log into view and so forth.

So I have a pretty big vision for where the product is. If I, if I reach feature parity with that, we'd be waiting forever, but, so I'm just kind of slowly releasing some of these features as I go.

So just wanted to kind of log into the dashboard. So the neat thing here is you kind of get a really quick understanding of how your agency's doing as a whole.

And one of the things I learned a few years ago was I was always looking at my revenue year to date.

So you kind of have like a nice tra you know, trajectory comparing it to the year before, but that didn't really provide a lot of value.

And the nice thing with Borough is from a revenue standpoint, you get year to date metrics and then what you can kind of track against the goal and so forth.

And then also rolling three months, six months and 12 months. So basically the rolling three months is like from today, 90 days ago, a month ago from 90 days.

And so it kind of gives you an idea of how the business is trending. So three months you'll kind of pick up on some of these trends that are more recent versus, you know, how's the business doing over rolling 12 months.

So I currently have my account and demo modes. That's why everything kind of looks a little funky here. So the idea is at a quick glance, being able to see everything that we do as web development companies and then allow you to kind of drill down to each one of those sections.

And then from the revenue standpoint, again, we just kind of dive a little bit deeper into that so you can kind of see how you're doing if you have any recurring invoices with Harvest.

And we plan to add other integrations or other invoicing tools that just, these are the tools that I use right now.

So you can see monthly recurring revenue, the revenue month to date. And one of the things just within Harvest and all these other tools is you kind of have to run these reports to kind of see this.

And that was kind of the idea here, was having all this information at your fingertips, again, kind of just going seeing average invoice, the average customer lifetime value, how long your average customer lasts.

And this is actually pure numbers with my actual business. I didn't really feel like it, those needed to be changed.

And then as you scroll down here a really neat feature is you can kind of see payment flow of trends with payments for each one of your clients.

Average payment periods. So this client pays within eight days, which is great. And then this CCR is customer concentration risk.

And basically you don't want to have any clients that are above 20% cuz then you're at risk of losing them, which would be a big hit to the business and so forth.

So, so this kind of highlights this information revenue year to date. It shows you open invoices per client and so forth.

And then the lifetime value that that specific client has brought in over the course of your relationship with them. And then another cool thing is too, you can kind of history wise.

So you can see I've been in business for, you know, becoming up on 13 years, so you can kind of see all this information here and that's a really neat feature as well.

Just kind of seeing all that at your fingertips. And then just diving into code again here is just wanted to, from an agency standpoint, see how we are servicing my clients as a whole and then be able to kind of dive in deep deeper.

So we're looking at like daily commits, weekly commits, so you can kind of start to see trends in how you know, how productive your team is and so forth.

And then the issues and pool requests and so forth. These are all static numbers. We actually have we're working on pulling all this information in so you'll be able to see all kinds of metrics that are related to those things with your projects.

And a neat thing too, with my, with my projects, I have clients that we have monthly contracts with.

So I can kind of see actively, I only have three accounts hooked up right now. Oops, excuse me. And so you can see how active this project you can ac this is actually my borough, which is actually running the site.

So if we clicked in through here, you can see just activity from the last few days with that three months of activity, year to date and all that information.

So really cool stuff. And then one of the neat things too with Burrow is the leads feature. And so one of the things I found was like, how do you tie, or how can you kind of pull all this information in From a client standpoint, I was doing some like zappier automations into some spreadsheets and

it just wasn't that pretty of a thing. So again, here you can kind of see at a snapshot out of all the sites that you manage for your clients, you can see actively, you know, how many leads you're bringing in this month with everyone.

And then again, being able to kind of drill down, seeing how many forms you are monitoring with borough, and then kind of comparing previous dates.

So this is month to date versus last month to date, and then 2022 versus 2021. And same thing. And then the one thing, you know, you drill down here and then you can actually see specific to a client, and again, I'm gonna be shaping this a little bit differently, but it's, it's providing

enough valuable information. Now that's gonna be really cool once it's all done. Same thing with website form. So as you click into a specific form, we're able to, with the web hooks, we actually key off of certain fields that you define and that's gonna be able to kind of break down.

So for example like say a contact form has a subject select menu field that has, you know, five different options.

You'll be able to see out of like a hundred leads that come in, how many of those were, you know, general inquiry versus customer service.

And then really the next kind of thing on the docket is the other integration. So I have kind of the same idea and concept is with website backups where you'll be able to snap shooter's gonna be the first one integrated cause that's what I use for all my clients there.

You'll be able to kind of get a running history of all your backups, be able to trigger a backup. A client would be able to trigger a backup from here and then download it from this tool as well.

So again, just trying to add more transparency and value to the relationships with the clients. And then same thing with o dear with website monitoring.

And then obviously analytics would be the next thing with Google Analytics plausible fathom in those tools. So if you made it this far, I appreciate it.

Just wanted to share the vision I had for it. I think

It's, it's in a good state where if you can you know, see, see where I'm going with that. I think the, the offer right now is a great value to kind of lock in those rates.

One, I wanted to give a benefit to you, but then it's also supporting me to obviously continue to, to build this out and then you'll be able to benefit for the life of your account.

So again, I appreciate that and hope to see you as a customer. Thank you.